Youthful thinking | 青春常駐的思考力

(Chinese follows at the bottom)

Ale Giorgini & Verdi Festival at Fidenza Village

Ale Giorgini & Verdi Festival at Fidenza Village

Taking place every year in Parma, Italy, Festival Verdi celebrates musical creations of the well-known opera composer Giuseppe Verdi. The chosen opera Aida was set in Egypt and expectedly, people in Parma got to enjoy a hint of Egyptian culture.

Ale Giorgini is the mastermind behind Festival Verdi. In short, he concluded that the gist of the project is “thinking as a child, which is the most difficult thing ever for an adult.”

“I created a series of illustrations for a colouring book that also works as small paper theatre. There is also a huge photo booth wall where kids could take pictures dressed like Radames, Aida or Rigoletto (characters in Aida),”explained Ale.

For him, illustration has always been his passion and it was natural and instinctive. He has been in the industry long enough to form his own unique views.

“I don’t believe in inspiration; I guess it doesn’t exist. I don’t ‘wait’ for something to grab my hand and start drawing. For projects, I need to find several ideas every day. Only being hardworking can inspire me.”

Ale Giorgini & Verdi Festival at Fidenza Village

Ale Giorgini & Verdi Festival at Fidenza Village

Spending most of his spare time with his dog, Ale said he has learnt a lot from it. He has no regrets of the past, no scare about the future and is involved in the present moment. He also follows his colleagues’ suggestions and advice.

Ale had been an art director for 15 years before becoming an illustrator when he realised communication could be an extended path for his career. At the beginning, it wasn’t easy. Ale quit his job to follow his dream but reality was not as beautiful. He had to defend his vision and keep himself clear in his goals. After all, there are bills to pay and people to feed.

“Picking a project is all about timing and budget: I need to have time to work in the best way as possible and also be rightfully paid. But sometimes I worked on projects that had low budget and/or crazy deadlines just because I fell in love with the project itself.”

Festival Verdi is a perfect example for a good project. Ale was guided by the communication agency but also given freedom to move forward with his vision. A supportive and open-minded agency is crucial for a great collaboration.

Ale Giorgini & Verdi Festival at Fidenza Village

Ale Giorgini & Verdi Festival at Fidenza Village

Even though he hasn’t watched any works of Verdi, Ale was given the chance to create and get to know more about the opera composer and his personality.

“We want to let children have fun with arts and creativity and change the stereotypical impression of opera from ‘boring’ and ‘old’ to exciting and interesting. The best way is to make sure they never forget to play!” Ale said he enjoys seeing children have fun with his creations.

A few days after Festival Verdi, Ale received photos and a decision notifying him that the images he created will be painted in the pediatric ward of the Hospital of Parma. “I overcame the difficulties by trying to have fun. I want to play as a child and not as a working adult,” said Ale.

After illustration, Ale expanded his field to product design where he first tried to design a desk lamp called MOBI. He had a lot of fun in the process and said he had “never done something like this before.”

To end with a note for illustrators, Ale says:

“Be curious, be patient, work hard and never trust those who never smile doing their job.”

————————

Ale Giorgini & Verdi Festival at Fidenza Village

Ale Giorgini & Verdi Festival at Fidenza Village

為慶祝舉世知名的歌劇作家Giuseppe Verdi的文化創作,每年在意大利城市帕馬都會舉行梵蒂歌劇節。本年度挑選的劇作是Aida,可想而知的帕馬的人們將有機會享受遠在千里之外的埃及文化。

作為梵蒂歌劇節的幕後主腦,Ale說這項目的核心是「要跟小孩子一樣的思考是這項目最困難的部分 – 尤其你已經是成年人。」

「我為歌劇節畫了一系列的圖像:除了可以用來做填色活動之餘,也可以用來砌成小型紙劇場。場地裡還有一個大型的拍照牆,讓小孩子可以穿上Radames、Aida或Rigoletto(Aida的的角色)衣服拍照留念。」Ale解釋道。

對Ale來說,插畫一直以來都是他的熱情所在,亦沒有任何掙扎和思考。在這個行業待久了,Ale也有他一些獨到的心得。

「我不相信靈感;我不相信它的存在。我不會『等待』有些什麼的東西來抓起我的手幫我畫畫。對於每個項目,我都會每天尋找不同的心意。勤勞是我唯一的靈感。」

身為一狗之主,Ale說他從寵物身上學會了很多,所以他對於過去不會後悔;不會對將來感到害怕;更是活在當下。在工作的時候,他也很會聽從同事的提議和建言。

Ale Giorgini & Verdi Festival at Fidenza Village

Ale Giorgini & Verdi Festival at Fidenza Village

擁有15年的藝術總監資歷的Ale發現傳理可以成為他事業的延伸,所以他毫不猶疑的成為了插畫家。剛開始的時候並不容易,Ale辭退了他的工作並開始追夢。現實是殘酷的(比如說需要養家活口),然而Ale死命的捍衛自己對未來的遠見和他的目標。

「挑選項目的先決條件是時間和預算:我需要有足夠的時間去完成工作並且得到應得的酬勞。不過有時候我會做一些時間非常緊迫或預算很低的項目 – 純粹是因為我真的很喜歡那個項目內容。」

梵蒂歌劇節作為一個項目是一個非常正面的例子。Ale在由傳訊代理公司的引領下同事獲得創作的自由:一個支持他並思想開明的代理在承接項目當中是非常關鍵的。

即使他從來沒有看過梵蒂的任何劇作,Ale得到了一個充分了解梵蒂作為劇作家的背景並為之創作的機會。

Ale Giorgini & Verdi Festival at Fidenza Village

Ale Giorgini & Verdi Festival at Fidenza Village

「我們希望小孩子透過藝術和創意得到快樂,並改變普遍認為『歌劇是沉悶和老套的』這個典型印象。歌劇可以很有趣也可以很刺激!最好的方法就是讓他們也能參與其中,享受歌劇的樂趣。」Ale說他非常高興看見小朋友樂在其中。

梵蒂歌劇節之後的幾天,Ale收到活動照片之餘收到一個消息:他的創作將會在帕馬醫院的兒童病房裡被繪成壁畫。「我排除萬難也只是為了大家玩得開心。我自己也想作為一個孩子的跟小朋友一起玩,而不是一個已經在工作的成年人。」

雖說Ale對插畫忠心不二,不過他最近將興趣擴展到產品設計的方向。他的處女作是一盞名為「MOBI」的桌燈。他說他除了很享受過程之餘,更驚嘆「我從來沒有試過做這樣的一個項目!」

作為插畫家,Ale有個小建議:

「保持著好奇心,保有耐性,勤奮工作並不要相信那些不帶著笑容盡本分的人。」

Comments are closed.