With passion and practicality | 夢想與現實之間

(Chinese follows at the bottom)

David Massara & Cully Jazz Festival

David Massara & Cully Jazz Festival

As a big fan of Jazz, it seems very reasonable for David to design for Cully Jazz Festival. Held in Switzerland, the music festival has offered a comfortable and relaxing environment for jazz amateurs over the past 32 years.

Looking at the logo, David has combined different elements: Fibonacci scale, Didot font that is frequently used for Jazz album covers and chiaroscuro style of blue domination (Blue Note!). The mixture with Jazzy hints has led out the classiness of the music style.

“Jazz is like a kind of code and virtuosity has a part of it so I wanted to transcribe it in the logo. Fibonacci Scale conveys the sensation of perfect value suitably,” says David.

David Massara & Cully Jazz Festival

David Massara & Cully Jazz Festival

It all started when David was 12 and first learnt Adobe software programs. It took David four years to work from amateur projects like signatures used in forums to professional assignment like client-appointed projects.

He is now 22 years old and studying a bachelor degree of graphic design/visual communication. He has always been assured about what path he was to choose.

“Graphic design is something I know I can learn about forever. It’s great to know I can always learn because it is so big. I can feel that I am in my place,” expressed David.

Speaking about work life and school life, David says “The biggest difference between school and work are DEADLINES. One has to produce quality outcome in a short time and has less time to overthink or be experimental. Technical parts and different application are also very important.

David developed the idea for Cully Jazz Festival by documentation research about the festival itself, its concurrency and even jazz music. He was deeply drawn into the brilliance and quality of improvisation.

David Massara & Cully Jazz Festival

David Massara & Cully Jazz Festival

Yet his inspiration did not come as quick as a click and he had to try different designs. David said it is particularly difficult nowadays to be the first one making original concept as the Internet spreads ideas so easily. “I wasn’t satisfied enough with the first idea. I then did several experiments and then I could tell that ‘this is it!’”

From David’s perspective, he doesn’t have a role model to look up to, as his principle is not to focus only on someone else’s works. Design vision or work philosophy is what he cares more about.

In spite of his attitude of “no role model,” Japanese and Scandinavian culture have deeply moved him and inspired him in various ways. “There are some points that connect me to the culture. Their design value/vision and aesthetics resonate with what I want to show people.”

David Massara & Cully Jazz Festival

David Massara & Cully Jazz Festival

Although he is young, David does not show any hesitance in what he is doing. “For me, waking up every morning and being happy with what I am doing is successful. I want to find a great design studio that shares that same mind with me and is willing to give me an opportunity to evolve as a graphic designer.”

David is currently working back to the basics – typeface. “I am still working on it but I can feel my passion already. I am going to combine Japanese and Swiss typography! It is called ‘Vento Aureo’ and it is on the top of my most unforgettable project list!”

When it comes to his dream project, David’s vision is unbelievably clear. “I want to build the entire identity for a shop like clothing store or café. It would be amazing if I can shape the outlook for a shop. And I know something for sure: everything has a reason to be in a project, nothing is left to chance.”

 

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作為爵士音樂的追隨者,由David Massara來設計高利爵士音樂節的視覺系統似乎最適合不過。在瑞士舉行的高利爵士音樂節已經在過去32年為無數爵士音樂愛好者提供舒適和輕鬆的環境享受音樂。

David Massara & Cully Jazz Festival

David Massara & Cully Jazz Festival

先看看音樂節的標誌,David採用了多種主要元素:著名的費博納茲比例,常用於爵士專輯封面的字型Didot和明暗層次分明的藍色基調(藍調!)。充滿爵士感的設計將音樂本身的感覺完美呈現。

David說:「爵士本身就像是一種蘊涵高深技巧的編碼,所以我想透過圖標就將這種特質表現出來。費博納茲比例將爵士的完美分割和融合表達得淋漓盡致。」

David從12歲開始就練習使用Adobe程式(圖像處理軟件)。他用了足足4年從新手上路的項目(論壇用戶簽名)進步到由客戶指名的專業策劃。

現年22歲的他正在就讀平面設計和視覺傳訊的學士學位。他對於自己所選擇的前路並沒有任何猶豫。

David Massara & Cully Jazz Festival

David Massara & Cully Jazz Festival

「我知道我可以窮盡一生來學習平面設計。有這麼一個科目可以不斷學習令我感到非常興奮。我覺得我已經找到自己的定位了。」

提及如何讓工作和學習的分別,David說:「兩者之間最大的分別就是『截止日期』。工作需要在短時間內有高質素的成果,即沒有時間容許過度思考或者做實驗性的嘗試。技術上的考慮和各種應用也要考慮在內。」

從文獻搜索開始,David不斷地為高利爵士音樂節建立構思。除了音樂節本身的歷史,他更會搜索其他類似音樂節的資料,甚至是爵士音樂本身!在途中,他深深地被即興演奏的特質吸引住了。

比起資料搜集的容易過程,靈感卻一直姍姍來遲。David說他嘗試過不同的設計,但由於互聯網散播消息的速度非常高,制作出原創概念現在已經頗為困難。「我對於我第一個設計並不滿意,唯有不斷嘗試新點子。最後有一個設計讓我覺得『就是它了!』。」

David說由於他的原則是不希望只學習少部分人的風格或特色,所以在平面設計方面,他並沒有特定的學習對象。設計的理念和哲學是他更為注重的方面。

David Massara & Cully Jazz Festival

David Massara & Cully Jazz Festival

即使他說他並沒有學習對象,我們得知David的設計在各方面深受日本和北歐文化影響。「就是有某些元素讓我和那種文化聯結起來。他們的設計理念、願景和美學跟我想展現人前的都非常接近。」

儘管他依然年少,David對於前路並沒有任何其他想法。「對我來說,每天起床對於自己所做的都感到高興無比並樂在其中已經是成功的一部分了。我很想找到一家可以分享自己想法和願意給我機會的設計工作室讓我往平面設計師的路上邁進。」

David現在正在返璞歸真 – 在設計字型上自由馳騁。「我尚在嘗試當中,但我已經知道我會愛上字型設計了。我接下來的設計將會融合日本和瑞士的字型元素並會將之命名為『Vento Aureo』。它將會成為我最難忘的項目,沒有之一!」

被問及他的夢想項目,David的回答毫不含糊。「我想為一家店,像是時裝店或者咖啡廳,設計整家店鋪的門面(比如室內裝潢,宣傳物料等)。如果我可以為店鋪奠基,那將是多有趣的的項目!對於設計,我知道所有決定都有背後的原因,無緣無故的設計並不存在。」

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