(Chinese follows at the bottom)
Taking place every year in Parma, Italy, Festival Verdi celebrates musical creations of the well-known opera composer Giuseppe Verdi. The chosen opera Aida was set in Egypt and expectedly, people in Parma got to enjoy a hint of Egyptian culture.
Ale Giorgini is the mastermind behind Festival Verdi. In short, he concluded that the gist of the project is “thinking as a child, which is the most difficult thing ever for an adult.”
“I created a series of illustrations for a colouring book that also works as small paper theatre. There is also a huge photo booth wall where kids could take pictures dressed like Radames, Aida or Rigoletto (characters in Aida),”explained Ale.
For him, illustration has always been his passion and it was natural and instinctive. He has been in the industry long enough to form his own unique views.
“I don’t believe in inspiration; I guess it doesn’t exist. I don’t ‘wait’ for something to grab my hand and start drawing. For projects, I need to find several ideas every day. Only being hardworking can inspire me.”
Spending most of his spare time with his dog, Ale said he has learnt a lot from it. He has no regrets of the past, no scare about the future and is involved in the present moment. He also follows his colleagues’ suggestions and advice.
Ale had been an art director for 15 years before becoming an illustrator when he realised communication could be an extended path for his career. At the beginning, it wasn’t easy. Ale quit his job to follow his dream but reality was not as beautiful. He had to defend his vision and keep himself clear in his goals. After all, there are bills to pay and people to feed.
“Picking a project is all about timing and budget: I need to have time to work in the best way as possible and also be rightfully paid. But sometimes I worked on projects that had low budget and/or crazy deadlines just because I fell in love with the project itself.”
Festival Verdi is a perfect example for a good project. Ale was guided by the communication agency but also given freedom to move forward with his vision. A supportive and open-minded agency is crucial for a great collaboration.
Even though he hasn’t watched any works of Verdi, Ale was given the chance to create and get to know more about the opera composer and his personality.
“We want to let children have fun with arts and creativity and change the stereotypical impression of opera from ‘boring’ and ‘old’ to exciting and interesting. The best way is to make sure they never forget to play!” Ale said he enjoys seeing children have fun with his creations.
A few days after Festival Verdi, Ale received photos and a decision notifying him that the images he created will be painted in the pediatric ward of the Hospital of Parma. “I overcame the difficulties by trying to have fun. I want to play as a child and not as a working adult,” said Ale.
After illustration, Ale expanded his field to product design where he first tried to design a desk lamp called MOBI. He had a lot of fun in the process and said he had “never done something like this before.”
To end with a note for illustrators, Ale says:
“Be curious, be patient, work hard and never trust those who never smile doing their job.”
作為梵蒂歌劇節的幕後主腦，Ale說這項目的核心是「要跟小孩子一樣的思考是這項目最困難的部分 – 尤其你已經是成年人。」
「挑選項目的先決條件是時間和預算：我需要有足夠的時間去完成工作並且得到應得的酬勞。不過有時候我會做一些時間非常緊迫或預算很低的項目 – 純粹是因為我真的很喜歡那個項目內容。」