(Chinese follows at the bottom)
As a big fan of Jazz, it seems very reasonable for David to design for Cully Jazz Festival. Held in Switzerland, the music festival has offered a comfortable and relaxing environment for jazz amateurs over the past 32 years.
Looking at the logo, David has combined different elements: Fibonacci scale, Didot font that is frequently used for Jazz album covers and chiaroscuro style of blue domination (Blue Note!). The mixture with Jazzy hints has led out the classiness of the music style.
“Jazz is like a kind of code and virtuosity has a part of it so I wanted to transcribe it in the logo. Fibonacci Scale conveys the sensation of perfect value suitably,” says David.
It all started when David was 12 and first learnt Adobe software programs. It took David four years to work from amateur projects like signatures used in forums to professional assignment like client-appointed projects.
He is now 22 years old and studying a bachelor degree of graphic design/visual communication. He has always been assured about what path he was to choose.
“Graphic design is something I know I can learn about forever. It’s great to know I can always learn because it is so big. I can feel that I am in my place,” expressed David.
Speaking about work life and school life, David says “The biggest difference between school and work are DEADLINES. One has to produce quality outcome in a short time and has less time to overthink or be experimental. Technical parts and different application are also very important.
David developed the idea for Cully Jazz Festival by documentation research about the festival itself, its concurrency and even jazz music. He was deeply drawn into the brilliance and quality of improvisation.
Yet his inspiration did not come as quick as a click and he had to try different designs. David said it is particularly difficult nowadays to be the first one making original concept as the Internet spreads ideas so easily. “I wasn’t satisfied enough with the first idea. I then did several experiments and then I could tell that ‘this is it!’”
From David’s perspective, he doesn’t have a role model to look up to, as his principle is not to focus only on someone else’s works. Design vision or work philosophy is what he cares more about.
In spite of his attitude of “no role model,” Japanese and Scandinavian culture have deeply moved him and inspired him in various ways. “There are some points that connect me to the culture. Their design value/vision and aesthetics resonate with what I want to show people.”
Although he is young, David does not show any hesitance in what he is doing. “For me, waking up every morning and being happy with what I am doing is successful. I want to find a great design studio that shares that same mind with me and is willing to give me an opportunity to evolve as a graphic designer.”
David is currently working back to the basics – typeface. “I am still working on it but I can feel my passion already. I am going to combine Japanese and Swiss typography! It is called ‘Vento Aureo’ and it is on the top of my most unforgettable project list!”
When it comes to his dream project, David’s vision is unbelievably clear. “I want to build the entire identity for a shop like clothing store or café. It would be amazing if I can shape the outlook for a shop. And I know something for sure: everything has a reason to be in a project, nothing is left to chance.”
David現在正在返璞歸真 – 在設計字型上自由馳騁。「我尚在嘗試當中，但我已經知道我會愛上字型設計了。我接下來的設計將會融合日本和瑞士的字型元素並會將之命名為『Vento Aureo』。它將會成為我最難忘的項目，沒有之一！」